(1)
As the newest member of the public relations department, you would like to put your knowledge of social media to work. Based on what you read in your book, describe at least six tips you might follow to use social media most effectively.
(2)
You are thrilled by your recent promotion. The person before you was a Theory X manager, but your style is more consistent with Theory Y. Give an example that contrasts how the previous boss might have behaved and how you will behave.
(3)
Describe three factors that have led to a nursing shortage in the United States.
(4)
You have been asked to make a brief presentation to administration about the components and benefits of relationship marketing/relationship management. Describe what you might say in your presentation, citing at least one theory in support of the perspective.
(5)
The staff where you work tends to write off service excellence as “touchy feely nonsense.” See if you can change their minds by describing at least five reasons to focus on patient satisfaction and four techniques for providing outstanding service.
