Your audience is made up of high-level marketing managers. Your job is to convince them of the viability of your new product. Your team will prepare a formal report that gives the marketing managers the key information they will need to assess your new product idea. The report is limited to ten, double-spaced pages (not including Appendices). It must have one-inch margins and use Times New Roman, 12-point font size, and be paginated. Contents of the report should include:
Cover
Executive Summary (less than 300 words; summarizing the content of this report)
Table of Contents
Description of Proposed Target Market
Competitive Situation
Value Proposition: Benefits and Costs
Competition
Competitive Advantage
Product Detail
Brand Name
Features
Packaging and Labeling
Support Services
Pricing Detail
Proposed Introductory Price
Promotion: Advertising
Mission
Media: Contact Points
Message: Advertisement Design
Place Detail:
Outlet Selection
A Brick-and-mortar Retailer
Website
Appendices: Other Information as Needed (optional)
Use endnotes to specify the sources of information in the Reference. Use a superscript number to flag the portion of the text that one endnote is in reference to.
