Southern States University
The Undersigned Faculty Approves the
Professional Applied Project of
___________________________________________
Student Name
___________________________________________
Project Title
This student has met the requirements for the Professional Applied Project. I can therefore recommend this student for an MBA degree.
Dr. Peggy G. Bilbruck, EdD
Faculty Name
___________________________________________
Faculty Signature
___________________________________________
Approval Date
Name of Your Business
Your Name
Southern States University
EXECUTIVE SUMMARY
This section should give an overview including the business name and physical location along with the below items. This section is due in Week 7. (Delete this content for submission).
Business Name and Location
Products/Services
Mission
Vision
COMPANY DESCRIPTION
This section is due in Week 3, make sure it is complete with all sections done. (Delete this content for submission).
History of Interest in Business Idea
Legal Structure
You need to choose the type of structure that you will have for your business. Review the Week One Legal Structure Power Point in the Student Resources Materials to review the various structures. (Delete this content for submission)
Core Competencies
Core Competencies are a unique ability that a company acquires from its founders or develops and that cannot easily be imitated. Core competencies are what give a company one or more competitive advantages, in creating and delivering value to its customers in its chosen field. (Delete this content before submission).
Short-Term and Long-Term Business Goals
PRODUCTS AND SERVICES
This section is due in Week 3, make sure it is complete with all sections done. (Delete this content for submission).
Product and Service Description
Pictures and Diagrams
Customer Benefits
Copyright or Patent Information
Research and Development Activities
MARKET ANALYSIS
This section is due in Week 5, make sure it is complete with all sections done. (Delete this content for submission).
Market Knowledge and Analysis
Go to the library database and use Statista to gather data on the industry. Make the paper interesting and include graphs and charts to show the viability of the industry. (Delete this content for submission).
Target Market
Identify the target market and make sure to include demographics such as age, gender, marital status, annual income etc. Be very specific. (Delete this content for submission).
Competitive Analysis
You must identify two competitors and compare your business to their businesses in the chart below. (Delete this content for submission).
| (Your Company) | Competitor | Competitor |
| Overview:
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Overview:
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Overview:
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| Additional value:
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Additional value:
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Additional value:
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| Details:
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Details:
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Details:
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| Cost:
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Cost:
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Cost:
|
Barriers to Entry
Identify things that would make it difficult for you to successfully enter the market. Examples would be competition, price, regulations, etc. (Delete the content for submission).
STRATEGY AND IMPLEMENTATION
This section is due in Week 5, make sure it is complete with all sections done. (Delete this content for submission).
Sales and Marketing Strategy
Identify in detail how you will market and sell your products/services. Include cost for the marketing aspect of the business. (Delete this content for submission).
Promotion Mix
Promotion Costs
Product or Service Pricing
Operations Cycle
Identify your hours of operation. If you are a physical business then you will want to include a sample work schedule to show that you have adequate coverage for your location. (Delete this content for submission).
ORGANIZATION AND MANAGEMENT
This section is due in Week 3, make sure it is complete with all sections done. (Delete this content for submission).
Company Organizational Structure
Five Year Plan for Your Business
Leadership Style and Management Perspective
CONCLUSION
FINANCIAL PLAN AND PROJECTIONS
This section is due in Week 7, make sure it is complete with all financial spreadsheets. (Delete this content for submission).
REFERENCES
