Using the concepts (i.e. multiple concepts) you learned after reading Chapter 11 and what we discussed in class, please discuss the following questions related to this article :
- What type of pricing strategy is Apple using in India?
- Is this article correct (why or why not)?
- What other types of pricing strategies might you recommend Apple take given these circumstances
Assignment Notes:
- This paper should have a strong introduction and conclusion
- This is not a report, but it is a strategy document
- This paper should be professionally written, answer the questions directly and concretely, and not have a lot of unnecessary white space.
- Be between 850 – 1,200 words
- Don’t add a lot of header info
- Make sure to cite the information you used in the book to answer the questions using in-text citation
