We began the course by considering Cialdini’s click-whirr metaphor for persuasion. Now, at the completion of the course, to what extent do you think that automatic versus controlled processing is important in persuasion? How do automatic and controlled processes interact with the other major entities of persuasion (source, message, and audience) to determine the effectiveness of persuasion attempts? Be specific in your discussion and be sure to reference your course materials.
