9-1: Organizational Structure and Culture What to Submit- dummy question To complete this project, you must submit the following item: I. Innovation Approach Presentation Submit a 10- to 13-slide Powe

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9-1: Organizational Structure and Culture

What to Submit- dummy question

To complete this project, you must submit the following item:

I. Innovation Approach Presentation

Submit a 10- to 13-slide PowerPoint presentation with detailed speaker notes that highlight the important points you want to emphasize to senior management on your recommendation for an innovation approach. Use the feedback you received on Milestone One to revise your original presentation. If you include references, they should be cited according to APA style. 

Scenario

You work as a middle manager for one of the top U.S. producers of luxury and mass-market automobiles and trucks.

The chief technology officer (CTO) of the company from the course scenario has been watching new technology developments that the company could integrate into its vehicles to enhance the usefulness of and access to the data acquired by the many digital sensors that have been integrated into vehicle subsystems over the past 20–30 years. The technology trend of particular interest is the internet of things (IoT)—the interconnection of embedded devices, such as sensors and computers, over the internet. By taking advantage of this trend, the CTO believes the company can seize an opportunity to provide better service and predictive maintenance to its customers, improving customer satisfaction and adding additional revenue streams.

Based on briefings by the CTO, senior management has decided to implement IoT in its product line. Your CTO has asked you to lead a cross-functional team to take this initiative forward. The recommendation you and your team make is Add new technology features into one model and then incrementally into the broader product line (incremental innovation).

Directions

Part One: Innovation Approach (See milestone one attachment)

In this section, share your revised slides from Milestone One and make your recommendation for the innovation approach you think the company should pursue. Ensure this section includes the following information: 

  1. Explain potential risks and benefits for options A and B.
    • Overview (1 slide): Present the business problem and options A and B.
    • Option A (1–2 slides): Explain at least two potential risks and benefits for option A.
    • Option B (1–2 slides): Explain at least two potential risks and benefits for option B.
  2. Compare your competition’s products and services.
    • Competitors: (3–4 slides): Evaluate the competitors’ current products and services.
      • What are your competitors’ current products and services?
      • Are your competitors expanding in the current market? Explain how this impacts their market strength.
  3. Analyze your company’s capability to pursue the innovation.
    • Complete a partial gap analysis (2 slides):
      • Does the company own the technology, or does it need to be purchased?
      • How is the technology currently being used in today’s products and services?
      • What type of technology is available to purchase?
  4. Recommend the innovation approach your company should pursue.
    • Innovation Approach (2 slides): Explain which innovation approach you are recommending and why.
    • Consider the different stakeholders (research and development [R&D], marketing, finance) while communicating your recommendations.
      • Include a description of the incremental or discontinuous product that you are recommending for R&D.
      • Include the sales forecasts for marketing.
      • Include a financial snapshot for finance.