111) A group of subjects randomly selected from the population of interest which matches the population on important characteristics such as age and sex is called: A) volunteer bias. B) a representative sample. C) the control group. D) the experimental group. 112) Dr. Wiseman wants to know about the alcohol consumption patterns among college students in Canada. He should: A) draw a representative sample among college students. B) give the survey to every college student in the country. C) require students’ names on each survey to avoid the tendency to lie. D) remember that sample size is the most critical factor in survey research. 113) The editors of Scientific American are able to obtain a representative sample of their readers in order to assess their attitudes toward preservation of the rain forests in Costa Rica. When interpreting the results of their survey the editors will be able to apply the results to : A) North Americans. B) Costa Rica. C) scientists. D) subscribers of Scientific American. 114) The magazine Lover’s Delight publishes a survey of its female readers called “The Sex Life of the Canadian Wife.” It reports that 87% of all wives like to make love in rubber boots. The critical flaw in this research would be the fact that: A) rubber boots are not equally available in all regions of the country. B) the sample is not representative of Canadian wives. C) a psychological test rather than a survey should have been given. D) “making love” has not been operationally defined. 115) A representative sample is a: A) large group of participants containing at least 25% of the population of interest. B) group of participants that contains both volunteers and nonvolunteers. C) group of participants containing males females and representatives of all racial and ethnic groups. D) group of participants that accurately represents the larger population of interest. 116) The likelihood of lying about a touchy topic is reduced when respondents: A) are questioned by a compassionate interviewer. B) are paid for their participation in the survey. C) are guaranteed anonymity. D) receive explanations regarding the importance of the survey. 117) Famed sex researcher Alfred Kinsey found that more truthful responses were elicited when he phrased a question in which of the following ways? A) Do your behaviours regarding nonmarital sex match your values? B) Have you ever had sex outside of marriage? C) Have you ever engaged in fornication or adultery? D) How many times have you had nonmarital sex? 118) Problems with surveys may include all of the following EXCEPT: A) lack of representative samples. B) lack of honesty of participants. C) choice of media (phone internet etc.) to use for the survey. D) volunteer bias. 119) Many tests and surveys on the Web have not been: A) correlated. B) replicated. C) validated. D) standardized. 120) A/an ________ is a measure of how strongly two variables are related to one another. A) correlation B) independent variable C) experimental effect D) dependent variable