33. Marketing includes offering: A. goods. B. services. C. ideas. D. goods services and ideas. E. goods and services only. 34. Brian is struggling with the choice of publishing his new book “How to cook Polish Barbeque” as an e-book or a paperback. Brian is addressing which core marketing aspect? A. Developing a promotional plan. B. Managing the Exchange function of marketing. C. Making product decisions. D. Deciding where and how to sell the product. E. Pricing the product. 35. The basic difference between a good and a service is that a good: A. provides intangible benefits. B. can be physically touched. C. is always less expensive than a corresponding service. D. generates greater interest among consumers. E. is more quickly forgotten by consumers. 36. UPS washes its trucks nightly so they are always clean and requires its delivery people to wear clean unwrinkled uniforms. UPS probably established these rules because they know that: A. consumers want friendly delivery people. B. most delivery services do not require uniforms. C. consumers’ judgment of the benefits they receive from services are tied to the image of the producer. D. the goods UPS sells are easily replicated. E. all of these 37. Four Winds Art Gallery recently began offering appraisals of customers’ art collections in addition to continuing to sell paintings. Four Winds is: A. expanding from offering just services to also offering goods. B. implementing a market segmentation strategy. C. capturing value through multiple pricing strategies. D. expanding from offering just goods to also offering services. E. increasing customer value through inflated appraisal evaluations. 38. The owner of The Pipe Doctor a plumbing service often orders the sinks faucets and toilets he installs for his customers. Since he is paid for these items and also for the labor to install them the Pipe Doctor: A. is a provider of goods. B. is a service provider. C. provides both goods and services. D. is primarily a marketer of ideas. E. offers neither goods nor services. 39. The price of a product: A. is usually expressed in terms of money. B. includes the time involved in the purchase decision. C. includes the effort and energy involved in researching the product. D. is everything the buyer gives up to obtain the product. E. all of these 40. Marketers must determine the price of a product carefully on the basis of the potential buyers’ beliefs about: A. its value. B. the environment. C. the cost to manufacture the product. D. the economic outlook. E. the product’s new advertising campaign.
