We’ve shared a lot of knowledge and information since the beginning of the course and this assignment is your opportunity to demonstrate your learning in this class.You will select and explain a minimum of 7 key learning points that you’ve acquired over the term of our course. This concluding document will be based on your understanding and demonstrated understanding of specific marketing theories and concepts from your weekly readings and discussion board conversations.I want to be clear that it is important that you make very specific references to marketing management concepts and topics from the text weekly discussion boards and any external research used throughout our learning. Be sure to include your name and date on your paper. Your concluding document is due on or before Saturday @ 11:59p late submissions will not be accepted. Final Exam MKT315 Strategic Marketing ManagementThroughout the course we emphasized three main goals:1- Learn and remember essential marketing facts concepts and strategies2- Understanding these facts concepts and strategies3- Apply your understanding into practical knowledgeThis exam is intended to give you an opportunity to satisfy those goals. You should express your understanding of the topics and concepts from our textbook as well as our in-class discussions. In your own words explain your thoughts to the following items in the context of marketing concepts and topics.Top grades will be awarded to responses that explain your responses on at least two levels; the obvious first degree of general understanding of the topic and your ideas and perspectives of the topics based on our discussions and assignments. Use at least one cited reference to support you thoughts and ideas for each response. You should incorporate specific marketing terminologies into your responses.Select and respond to seven of the following items and write a minimum of 75 words for each response. Any responses answered in less than 75 words will be graded with a zero for the question. Re-writing of the question in your response does not count towards the 75-word criteria. Make sure to number each of your responses and include a footer on each page displaying your name and date.1. In an economy of change continuous innovation is necessary. Most companies rarely innovate some innovateoccasionally and a few innovate continuously. Comment on why a company should continuously develop new products.2. The introduction of new products and services fail at a disturbing rate. In the United States the failure rate is potentially as high as 95%. New products fail for many reasons. List three of the reasons why a new product or service might fail.3. Explain Roger’s Curve and provide an example of a product or service that ‘fits’ in each of the four major sections. MKT315 – Strategic Marketing Management Final Exam4. The following environmental forces can have a potential positive or negative effect on every product or service. Give an example for each of these external factors:Competitive Legal/Regulatory Economic Political Socio-Cultural Technological5. Explain your understanding of brand management. Provide example(s) to explain your response.6. Selling increasingly calls for teamwork and the support of others. Aside from the actual salesperson who else is on this team and how does their participation contribute to increased profits?7. Several forces are driving companies to practice a higher level of corporate social responsibility. Use two examples to explain how firms can benefit from this marketing strategy.8. Explain the “Lifetime Value” marketing concept. Why should all of a firm’s departments participate in this strategy?9. You work for a company that “manages its customers” as much as it “manages its products ” and whose focus is on providing value to their customers. Explain several strategies that your firm engages in with regard to their emphasis on their customers.10. eCommerce is having significant on the competitive landscape of the consumer marketplace. Describe your understanding and provide three examples of successful implementations of eCommerce.MKT315 – Strategic Marketing Management Final Exam
