Research Methods in Ethnography

Literature review about;How does a shopper physical appearance/clothing choice affect the way they are treated while shopping?Research Methods in EthnographyLiterature ReviewPurpose of the Literature ReviewThe literature review provides the background for your team’s off­campus research. During thecourse of your field research you may refer to your literature review to compare your findingswith existing research.Content of the Literature ReviewThe following information should be included in your literature review:•A summary of the history political economic and social context ofthe culture;•A comparative analysis of important research about your fieldsitesand topic;•A discussion of how your proposed research will clarify or expandon earlier research;•A list of sources (a reference list a.k.a. a bibliography) explicitlycited in your lit review.Detailsfont.•At least 5 paragraphs double­spaced Times New Roman 12 point•This is about quality not quantity so make your words count—nota wordcount!•The list of sources must come at the end and provide full citationinformation in MLA or similar consistent format for at least 10 sources. You mayshare sources with your team but all work should be your own.Your research question should be stated clearly in the opening section Section 1 (a.k.athe Introduction). This Section will discuss why you are interested in this topic followed byyour roadmap for the rest of the essay outlining the different themes uncovered by your reviewof previous research. Your next 3 sections should each have a topic sentence and each include:•A different theme uncovered by your review of previous researchon the topic or culture you are studying.•How your proposed research could clarify or expand upon previousresearch (that you found in your bibliography—again with clear topic sentenceand supporting data and citations)•How this research can be useful or meaningful to stakeholders andwho those stakeholders are. Your last section Section 5 is your Conclusion. Revisit your research question and discuss thethemes you uncovered in your literature review.Your list of Sources/References is the final piece. Include only those publications you explicitlycited.