ESSAY ASSIGNMENTOptions for Essay #1: Select one option and discussOPTION1: Discuss1. Why should tourism managers and marketers study the needs and preferences of senior travellers? How could destinations and businesses better serve this market? Your discussion should include discussion on the following concepts and theories: Theories and models on motivation Decision and purchase models where applicable Typologies where appropriate Market segment (include stats and diagrams to add value to the essay)OPTION 2: Discuss2. The benefits of the backpacker market to New Zealand. What measures are and should be taken to attract and serve this market?Your discussion to include the mention of the followings: Theories and models on motivation Decision and purchase models where applicable Typologies where appropriate Market segment (include stats and diagrams to add value to the essay)Goals: Learning Outcomesv To develop broader understanding of consumer demand and behaviour in tourism and hospitality industry as a subjectv Ability to apply knowledge in real world of tourism and hospitalityv Understanding of local and global tourist demand and behaviourObjectives Skills & AssessmentsPURPOSE: The purpose for this assessment is to encourage you to develop research skills as well as demonstrate an understanding of topics and concepts studied.SKILLS & ASSESSMENT: This assignment encourages you to acquire research skills planning and design by using appropriate techniques and procedures. This learning process will assist by way of formulating arguments present evidence integrate material from sources synthesise concepts and reference appropriately and accompanied by adequate exposition. Essays for this course should not be less than2 500 words and not exceed 3 000 words. A reference list of not less 10 articles and a citation using APA style is recommended.Learning outcomes being assessed: 1 2 3 4 5 7( The name of book is shown in file)
