101. Which marketing strategy will offer all product lines in all markets? a) Full coverage b) Market specialization c) Product specialization d) Selective specialization e) Market-product concentration 102. What is the primary disadvantage of employing a selective specialization strategy? a) Gaining market distribution will be costly b) The organization may be spread too thin c) The organization cannot achieve either marketing or manufacturing synergies d) R & D–manufacturing have the difficulty of producing multiple new lines e) The organization cannot take advantage of marketing or manufacturing synergies available to it through market or product specialization 103. What is the primary disadvantage of employing a product specialization strategy? a) Gaining market distribution will be costly b) The organization may be spread too thin c) The organization cannot achieve either marketing or manufacturing synergies d) R & D–manufacturing have the difficulty of producing multiple new lines e) The organization cannot take advantage of marketing or manufacturing synergies available to it through market or product specialization 104. What is the primary disadvantage of employing a market specialization strategy? a) Gaining market distribution will be costly b) The organization may be spread too thin c) The organization cannot achieve either marketing or manufacturing synergies d) R & D–manufacturing have the difficulty of producing multiple new lines e) The organization cannot take advantage of marketing or manufacturing synergies available to it through market or product specialization 105. What is the primary disadvantage of employing a market-product concentration strategy? a) Gaining market distribution will be costly b) The organization may be spread too thin c) The organization cannot achieve either marketing or manufacturing synergies d) R & D–manufacturing have the difficulty of producing multiple new lines e) The organization cannot take advantage of marketing or manufacturing synergies available to it through market or product specialization 106. What is the primary disadvantage of employing a full coverage strategy? a) Gaining market distribution will be costly b) The organization may be spread too thin c) The organization cannot achieve either marketing or manufacturing synergies d) R & D–manufacturing have the difficulty of producing multiple new lines e) The organization cannot take advantage of marketing or manufacturing synergies available to it through market or product specialization .gif”> 107. In Figure 22-6 above the box labeled “A” illustrates which of the following market-product strategies? a) Full coverage b) Market specialization c) Product specialization d) Selective specialization e) Market-product concentration 108. In Figure 22-6 above the box labeled “B” illustrates which of the following market-product strategies? a) Full coverage b) Market specialization c) Product specialization d) Selective specialization e) Market-product concentration 109. In Figure 22-6 above the box labeled “C” illustrates which of the following market-product strategies? a) Full coverage b) Market specialization c) Product specialization d) Selective specialization e) Market-product concentration 110. In Figure 22-6 above the box labeled “D” illustrates which of the following market-product strategies? a) Full coverage b) Market specialization c) Product specialization d) Selective specialization e) Market-product concentration
