91. One of the advantages associated with television as an advertising medium is that it __________. a) has a short exposure time b) can target specific audiences c) is a low-cost medium d) has an unlimited amount of advertising time available e) can be used to convey complex messages 92. One of the advantages associated with television as an advertising medium is that it __________. a) has a short exposure time b) reaches extremely large audiences c) is a low-cost medium d) has an unlimited amount of advertising time available e) can be used to convey complex messages 93. One of the advantages associated with television as an advertising medium is that it __________. a) has a short exposure time b) uses picture sound and motion for effect c) is a low-cost medium d) has an unlimited amount of advertising time available e) can be used to convey complex messages 94. One of the disadvantages associated with television as an advertising medium is that it __________. a) has a short exposure time b) can target specific audiences c) uses picture print sound and motion for effect d) has an unlimited amount of advertising time available e) can be used to convey simple messages 95. One of the disadvantages associated with television as an advertising medium is that it __________. a) has a perishable message b) can target specific audiences c) uses picture print sound and motion for effect d) has an unlimited amount of advertising time available e) can be used to convey simple messages 96. One of the disadvantages associated with television as an advertising medium is that it __________. a) is very expensive to run ads b) can target specific audiences c) uses picture print sound and motion for effect d) has an unlimited amount of advertising time available e) can be used to convey simple messages 97. One of the disadvantages associated with television as an advertising medium is that it __________. a) has a long exposure time b) can target specific audiences c) uses picture print sound and motion for effect d) has an unlimited amount of advertising time available e) cannot be used to convey complex messages 98. __________ occurs when people outside the target market for the product see a firm’s advertisement. a) Media divergence b) Dual exposure c) Over-exposure d) Wasted coverage e) Extended advertising 99. Program-length (30-minute) advertisements that take an educational approach to communication with potential customers are called __________. a) advertorials b) infomercials c) intrusion-aries d) advocacy ads e) interstitials 100. One of the disadvantages associated with radio as an advertising medium is that it __________. a) has a long exposure time b) can target specific audiences c) uses humor sound and intimacy effectively d) has an unlimited amount of advertising time available e) is difficult to convey complex messages
