Answer this question: Many social commentators feel that consumers are becoming more and more alike as the global boundaries are reduced due to the reach of digital marketing, and especially, social media. Think of Twitter in particular. What has the platforms global impact been? Who are Twitters largest competitors globally? What marketing challenges does Twitter face as it continues to expand its brand globally?
You will be expected to read the questions, conduct initial research, and contribute to the discussion. In-depth discussion questions include use of sources from outside reading and from the textbook. One or two paragraphs should be enough.
