For your final project I would like you to go to the down below link:
https://hbsp.harvard.edu/import/800019
Beyond Meat: Changing Consumer’s Meat Preference.
After signing up as a student you can purchase the case and download it.
After reading the case very carefully I want you to write a minimum 5 page paper, answering the case’s questions:
- What is Beyond Meat and why is it considered to be a healthier eating option?
- Could the company reach beyond the young clientele demographic to increase sales of its products?
- What can Beyond Meat do to shape consumer behavior and preferences regarding eating a plant based meat substitute?
You can also research Beyond Meat using our library’s LIRN databases. Proquest is a very good article database, while STATISTA gives you a wide choice of Statistics of all sorts.
Do not use Wikipedia.
Your submission must be minimum 5 pages long, excluding the abstract and references page.
Write using the APA 7 Edition.
