I need your help for writing essay (5 pages not including the cover page and references page)
The topic as below:
This week you were introduced to several decision-making tools in the course content. Using the along with the Decision Matrix Analysis , make the following decisions relative to the case study about Euro Disneyland (p. 262):
The first section of your paper should be an explanation of this process and how you decided on each of the factors in the matrix.
- List all of the cultural challenges posed by Disneys expansion into Europe. (Side of matrix.)
- Next, list the variables that influenced these challenges. (Top of matrix.)
- Decide on a score (1-5) for each of these challenges according to the relative importance of the factors. Multiply each of these scores by 2 to find the weighted scores for each option/factor combination.
Next, respond to the following questions in the rest of your essay:
- Using Hofstedes four cultural dimensions as a point of reference noted in the case, what are some of the main cultural differences between the United States and France?
- In managing its Euro Disneyland operations, what are three mistakes that the company made? Explain your response with examples.
- As a conclusion, reflect on your overall thoughts on this case.
Directions:–
– Write an essay that includes an introduction paragraph, the essays body, and a conclusion paragraph to address the assignments guide questions.
– Do not address the questions using a question-and-answer format.
– Charts/diagrams should be labeled and can be added within the body of your paper.
– APA style should be used
– Font will be: Times roman 12, and double space should be between lines -At least 3-4 scholarly, peer-reviewed journal articles will be used as references (including the below two).
Recommended Reference:
- In-Depth Integrative Case Study 2.1b: Disney in Asia (p. 27)in International Management: Culture, Strategy, and Behavior
- Bucurean, M. (2018). . Annals of the University of Oradea: Economic Science, 28(1), 423429.
- Carata, M., Sptariu, E., & Trandafir, R. A. (2018). . Ovidius University Annals: Economic Sciences Series, XVIII(2), 405408.
- Aritz, J., Walker, R., Cardon, P., Li, Z., Mayfield, J., & Mayfield, M. (2017). . International Journal of Business Communication. 54(2), 161181.
- Bacha, S., & Azouzi, M. (2019). . Journal of Behavioral and Experimental Finance, 22, 183191.
- Kangas, M., Kaptein, M., Huhtala, M., Lms, A., Pihlajasaari, P., & Feldt, T. (2018). . Journal of Business Ethics, 153(3), 707723.
- Najeemdeen, I., Abidemi, B., Rahmat, F., & Bulus, B. (2018). . Academic Journal of Economic Studies, 4(3), 199208.
