- Based on the 2015 article, how would you evaluate GE’s strategy as it seeks to develop a new business in software?
- Specifically, using the categories in the textbook, identify the top 1-2 most important contribution(s) from the new software unit to the rest of GE, and the top 1-2 most important contribution(s) from GE to the new software unit.
- Next, which of the four tasks of new venture governance is GE prioritizing with respect to its new software business, and do you agree with its choices?
- Based on your analysis, do you expect that GE’s strategy of new business development in software will succeed?
- Moving to 2018, diagnose GE’s problems from the perspective of strategy:
- Is GE suffering from a poor strategy, or poor execution? Explain.
- As part of your analysis, take a close look at the acquisitions and sales listed in the 2018 article, and evaluate GE’s approach to M&A in the context of its broader strategy.
- What advice would you give new CEO John Flannery as he considers breaking up the company in order to separate some of GE’s core units?