Global Marketing and Trade Environments
First, make sure you include an abstract, executive summary, body of the paper, conclusion and a reference page. Whenever possible increase the level of your paper by adding a visual. For example, if you are talking about a certain model, adding a properly cited visual of the model would be appropriate.
If you are already used to writing in APA style, the only difference will be adding an executive summary at the start of page 3 where you would normally put the introduction. There is a differnce between the abstract and the executive summary as the abstract is very brief, it is on a page by itself, and tells the reader what is contained in the paper. The executive summary starts on page 3, it highlights the main points of the marketing plan and it flows into the rest of the paper. Be sure to have 12 point font titles in bold for each section of your paper.
Use titles throughout your paper to make sure you stay on track and don’t leave out any content, plus you want the sections to be very easy to find. I grade all work within the papers using the rubric. For example some suggested titles would be:
Abstract (remember that the abstract tells the reader the main topics of what is in the paper) **Important**
Executive Summary (remember that the Executive summary recaps the marketing proposal) **Important**
Summary of each article (one page) **Important**
- First topic (half a page)
- Second topic (half a page)
- Analysis on of the marketing concepts applied to the economic and trade environments
- marketing concepts
- best strategy for a new and existing product based on market orientation when expanding globally.
Conclusion (Summarize paper) **Important**
References
For this assignment, you will choose two topics from the list below. One topic will be from the global economic environment list and one from the trade environment list. For each topic, find a scholarly or peer-reviewed journal article from the University of Arizona Global Campus Library. The article should examine the topic (with broad application) to global marketing (and one or more of the marketing concepts outlined in Chapter 1).
- Write a half a page summary of the articles you used for each of the topics.
- Discuss how one or more of the marketing concepts learned in Chapter 1 of your text can be applied to each environment separately (economic and trade) when a company is considering to expand globally.
- When considering expansion to other countries, examine how two or more of the marketing concepts can be applied to each of the specific topics you chose for each environment.
- Marketing concepts to consider include:
- Competitive advantage
- Single-Country marketing strategy and Global marketing strategy
- Management orientations
- Driving and restraining forces affecting global marketing
- Global market opportunities and threats
- Product/market matrix of growth strategies
- Think globally, act locally
- Explain which strategies would be the best for a new product and existing product using the product/market matrix based on a countries market orientation.
- Summarize the contents of your paper in an executive summary.
Global economic environment topic:
- Trade in merchandise and services **THIS IS THE ONE I CHOSE; The article is attached below and labeled Content Service. Cited Source Used: Tang, Tuck Cheong; Wong, Koi Nyen; International Economic Journal, June 2011, v. 25, iss. 2, pp. 251-67
Global trade environment topics (choose 1):
- World Trade Organization (WTO) Source Used: Dorobat, Carmen Elena; Independent Review, Winter 2015, v. 19, iss. 3, pp. 357-78
In your paper,
- Introduce the economic and trade environments.
- Write a half a page summary of the article you used for each of the topics.
- Each summary must include an introduction, a well-developed body, and a conclusion.
- In the introduction of each summary, identify the article used. Use APA style when.
- Discuss how one or more of the marketing concepts learned in Chapter 1 of your text can be applied to each environment (economic and trade) when a company is considering to expand globally.
- When considering expansion to other countries, examine how one or more of the marketing concepts can be applied to each of the specific topics you chose for each environment.
- Explain which strategies would be the best for a new product and existing product using the product/market matrix based on a countries market orientation.
- Summarize the contents of your paper in an executive summary.
- The work must be submitted as one paper that is five and half pages in length:
- Title page (one page)
- Executive summary page (half a page to one page)
- Summary of each article (one page)
- First topic (half a page)
- Second topic (half a page)
- Analysis on of the marketing concepts applied to the economic and trade environments(1 page)
- Analysis how one or more of the marketing concepts can be applied to each of your specific topics chosen (1 page)
- Explain the best strategy for a new and existing product based on market orientation when expanding globally.
- Reference page (one page) **Use at least 3 sources that include the text book which is cited below**
The Global Marketing and Trade Environments paper
- Must be four double-spaced written pages in length for a total of six and a half pages for this assignment (one title page and one page for references). Must be formatted according to APA style.
- Must include a separate title page with the following:
- Title of page (Global Marketing and Trade Environments)
- Students name (Markis’ Edwards)
- Course name and number (BUS 622)
- Instructors name (Dr. )
- Date submitted (March 8, 2021)
Textbook reference: Keegan, W. J., & Green, M. C. (2020). (10th ed.). Retrieved from https://www.vitalsource.com
Dorobat, Carmen Elena; Independent Review, Winter 2015, v. 19, iss. 3, pp. 357-78
Tang, Tuck Cheong; Wong, Koi Nyen; International Economic Journal, June 2011, v. 25, iss. 2, pp. 251-67
