Instructions
Marketing Peace in Colombia
Over the weekend, please watch/read these short pieces (below) concerning one of the most creative, compelling marketing and advertising campaigns in recent years.
Then, in 2-3 double spaced pages, explain how the concepts we have discussed in the first two sessions of our Marketing course help to describe and bring structure to the story of this campaign and its effects.
I have set up a link on our NYU Classes.
Please upload by Monday before class.
Sokoloff Ted Talk
https://www.youtube.com/watch?v=0Fi83BHQsMA
Sokoloff BBC
https://www.youtube.com/watch?v=-w3U5v08URE
Operation Christmas
https://www.youtube.com/watch?v=FMLoYpy_HFw
Rivers of Light
https://www.youtube.com/watch?v=RpTDPTaOdVk
https://www.cbsnews.com/news/60-minutes-colombia-after-civil-war-lara-logan/
