Instructions: (5pts, due 3/11 11:59pm)
List one brand to which you are loyal. It can be a brand that you really care about or just one that you buy routinely. In 1-2 sentences, explain why you are loyal to this brand. Think about whether it is just the functionality of the product that you like or, in addition, other things about the company. Is your level of brand familiarity brand preference or brand insistence?
