Answer all of the following questions in a single document. (For all dropbox assignments, remember to reference at least 2 sources; one must be the textbook plus one from a website, video, or other source. Use quotes for direct material taken and cite even if paraphrasing. )
Choose an organization. What is its product/service?
Identify and list 2 marketing methods they are using to provide value (look at current promotions, sales techniques, web offers, advertising, locations, features of products, mobile apps etc.). Summarize these.
Describe how the marketing methods build relationships with the consumer.
What is your opinion about the effectiveness of these marketing methods? Are they doing a good job, not such a good job, or average relating to both value and relationships? Why do you feel so?
Kotler P. T., & Armstrong G. (2020). Principles of Marketing (Subscription). [Columbia College]. Retrieved from https://ccis.vitalsource.com/#/books/9780134461427/
The Dropbox assignments provide opportunities to deepen your understanding of the subject matter. There are 6 weekly Dropbox assignments, each worth 40 points. They consist of a series of questions; answers should be completed using a single MS Word document of approximately 250-350 words in length (excluding references/sources/appendix etc.). This is a total for all questions given in an assignment (not each individual question). Provide an introduction, body, and conclusion for the assignment as a whole.
For each dropbox assignment, you must reference at least 2 sources; one may be the textbook plus one from a website, video, or other source. Use quotes for direct material taken but do cite even if paraphrasing. Use any recognized citation style (i.e. MLA, or APA style). Additional citing instructions and examples are provided on the Citing Examples tab of this topic.
Assignments should contain no errors in punctuation, capitalization, and spelling as well as correct sentence structure and word usage.
