Select an organization (or make one up). This should be the organization you plan to use for the marketing plan which is the major final project for this course. State the name of the organization or make up a name. Please be sure you wish to use this organization as you will be completing your final marketing plan project on this organization. Seek advice from the instructor if you have any questions. This assignment will ultimately be included in your final project. Answer the following questions based on that organization.
Discuss some of the main actors in the microenvironment and the main forces in the macroenvironment for your organization. Please be specific and provide relevant analysis useful for the organization.
Consider what marketing research the organization has done or can conduct in the future. Include at least one specific primary data collection and one specific secondary data gathering. Also, what marketing decisions have been or could be made with that marketing research?
(For all dropbox assignments, remember to reference at least 2 sources; one must be the textbook plus one from a website, video, or other source. Use quotes for direct material taken and cite even if paraphrasing.)
Kotler P. T., & Armstrong G. (2020). Principles of Marketing (Subscription). [Columbia College]. Retrieved from https://ccis.vitalsource.com/#/books/9780134461427/
The Dropbox assignments provide opportunities to deepen your understanding of the subject matter. There are 6 weekly Dropbox assignments, each worth 40 points. They consist of a series of questions; answers should be completed using a single MS Word document of approximately 250-350 words in length (excluding references/sources/appendix etc.). This is a total for all questions given in an assignment (not each individual question). Provide an introduction, body, and conclusion for the assignment as a whole.
For each dropbox assignment, you must reference at least 2 sources; one may be the textbook plus one from a website, video, or other source. Use quotes for direct material taken but do cite even if paraphrasing. Use any recognized citation style (i.e. MLA, or APA style). Additional citing instructions and examples are provided on the Citing Examples tab of this topic.
Assignments should contain no errors in punctuation, capitalization, and spelling as well as correct sentence structure and word usage.
