Kevin McDonald’s essay “Digital Dreams in a Material World” explores the ways in which Netflix’s rise was closely linked to its promotion of niche media through its DVD rental service. In the years since McDonald’s article was first published in 2013, what, if anything, has changed with regards to Netflix’s approach to mass vs. niche media? Has Netflix’s focus changed as it has moved aggressively into original content creation, or has this emphasis on niche media remained? Draw on specifics from McDonald’s essay in your answer to illustrate what has and has not changed. *Article is linked in pdf*
