USING THE 4 P’s TO DESIGN A WATCH
The assignment is to use the 4 P’s and design a watch.
Pick a target market the watch would appeal to, then re-position the watch by changing it so it would appeal to a second market. Describe your decision-making for each element of the mix to reach the first target market, and then do it again to create a completely new offering for the second target market.
Use the headings product, price, placement, and promotion for each watch. For example, you should describe:
- Productmaterials, branding, features, etc.
- Pricingprice point and strategies
- Placewhere and how it would be sold
- Promotionwhat you would do to communicate value to your customers
4 Pages minimum + References
