Marketing your health program is essential to ensuring participants actually engage in your intervention or change a health behavior. For this discussion board assignment, you will need to find a marketing strategy or advertisement that has been used to either recruit participants to a program or inform others about a similar health behavior your program will target. For instance, if your program is designed to encourage smoking cessation, then you will need to find marketing tools used by other smoking cessation programs or smoking cessation educational material. Once you find the marketing strategies, please describe the following aspects addressed in the textbook readings:
How was segmentation used within the strategy?
What adopter category (i.e. innovators, early adopters, etc.) do you think the strategy was created for and why do you believe this to be the case?
Did the strategy utilize the 4 P’s of marketing?
How would you describe the routes of promotion used by the strategy?
Each individual student must complete the full discussion board assignment.
See discussion board guidelines and grading rubric for the discussion forum found with the course syllabus.
