The Discussion Board is not an informal chat room. Your answers and replies should be thoughtful, considerate, and use college-level language and grammar. Students must post at a minimum of 500 words. How you divide your minimum word count is up to you; however, you must post at least:
- Provide a 500 words analysis of the business case. Research about the following topics and use them to support your answer. (Use at least 3 of the 5 topics).
- Cannibalization
- Customer Lifetime Value
- Market Share
- Product Development
- Customer Segmentation
This is an open discussion and you may concentrate your answer on what you, as a manager, consider the most important topic of the case.
