CLA 1

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DQ (C) – Discussion Question 1 (CDQ directed at upcoming CLA 1) Graduate Level

Prior to reading this DQ, please read the CLA1 assignment (below) and understand what the assignment is asking you to complete. Once you have an understanding of the CLA1 assignment, please continue to the paragraph below to complete DQ1.

Using the Library Information Resource Network (LIRN), JSTOR, or any other electronic journal database, research six (6) peer-reviewed articles that can be used to answer your upcoming CLA1 assignment. Your discussion should summarize the articles in such a way that it can justify any arguments you may present in your CLA1 assignment and should be different from the abstract. In addition to your researched peer-reviewed article, you must include an example of the article researched as it is applied by industry (company, business entity, and so forth).

Please note: This article summary should not be the only article researched for your CLA1 assignment. You may (and should) have several other articles researched to fully answer your CLA1 assignment. The concept of this DQ is to allow students to be proactive in the research necessary to complete this assignment. You may use your article summary, partially or in its entirety in your CLA1 assignment.

CLA 1 Comprehensive Learning Assessment CLO 1, CLO 2, CLO 3,CLO 4

Prepare 7-8 pages APA format including the following:

  1. Discuss competitive analysis by examining one to two competitors to your product or service. Identify the direct competition to your product or service and analyze their strategies, objectives, strengths, and weaknesses.
  2. Conduct a competitive analysis on both the industry and market of your chosen product or service. 
  3. Discuss porter five forces and competitive profile matrix as it relates to your product
  4. Prepare marketing strategy based on the elements of the 7 P’s used in your chosen product or service. The marketing mix is the 7 Ps (product, place, price, promotion, people, process and physical evidence) and each element should be addressed in the report. 

Remember, you must have at least six (6) peer-reviewed sources plus the textbook