Lesson 9 Discussion

A health club decided to offer a yearly membership. Separate fees were to be charged for nutrition counseling, tennis court usage, and aerobic instruction. How might this organization implement: (a) a prestige pricing strategy? (b) a bundled price strategy? (c) price lines? 

At least 250 words    

APA Format    

At least 2 references    

One reference can be from the textbook.   

Textbook: Essentials of Health Care Marketing 9781284094312 Eric N. Berkowitz Jones & Bartlett Publishers    

The refence for that textbook is:   

Berkowitz, E. N. (2017). Essentials of health care marketing