Im doing a Health Care Marketing Business Plan Project. The 1st step to this plan was the Health Care Organization Selection which is already completed.
I had to select a Not-for-profit or For-profit Health Care Organization for this Business Plan. The chosen health care organization will either market a new product or service to a specific target market.
United Health Group Incorporated is the healthcare organization I selected to use for my project. It is an American profit-making healthcare organization situated in Minnetonka, Minnesota. Ive chosen to market Dialysis Centers. (I will attach this assignment, so youll have the information needed to revise, and finish the 5 phases for this project).
This plan will include 5 phases which will be broken up. The phases are:
Phase 1: Executive Summary
Phase 2: Company Profile & Industry Overview
Phase 3: Service Overview, Competitive Analysis, Marketing Mix
Phase 4: Service Delivery Plan and Human Resources Plan
Phase 5: Financial Statement and Balance Sheets
However, we are on phase 2 of this project which is the Company Profile & Industry Overview…
I. Company Profile
This is an overview of your organization including who is involved and the scope of what the company does.
Type of Organization
Name of Organization
Hours of Operation
Scope of Service Line
Clients Served
Location of clinics/services
Description of Business
II. Industry Overview
this is an analysis of the industry and economy in which the organization operates
it demonstrated a current understanding of industry characteristics and trends
a trend is a definite, predictable direction of events
Conduct this type of research using secondary data sources See the below areas that should be covered in the industry overview and the chapters where you can review the subjects:
Overall Business or Client Trends and Opportunities
1. Social changes Chapter 3
2. Economic reimbursement changes Chapter 3
3. Demographic changes Chapter 3
4. Health care delivery changes Chapter 3
5. Regulatory/political changes Chapter 3
6. Key success factors in your segment of the industry Chapter 3
7. Barriers to entry in your segment of the industry Chapter 2
8. Barriers to exist in your segment of the industry Chapter 2
APA Format
Use of References
Grammar
Spelling
Punctuation
Textbook: Essentials of Health Care Marketing 9781284094312 Eric N. Berkowitz Jones & Bartlett Publishers
The refence for that textbook is:
Berkowitz, E. N. (2017). Essentials of health care marketing.
