Apply external and internal analysis tools to conduct a SWOT analysis
Strategic Plan Part 1
Meet with your teammates. Identify a publicly-traded multinational company with fewer than 10,000 employees. —-COMPANY OF CHOICE IS HARLEY DAVIDSON
Conduct a general external and industry environment analyses. Perform an internal assessment of the company (e.g., resources and capabilities, core competencies and competitive advantages, financial performance). Identify and critique the companys corporate/diversification strategy. Based on your external environment analysis, identify the two most important opportunities and two most eminent threats that the company and others in the companys industry are facing. Based on your internal environment assessment, identify the companys two most important strengths and its two biggest weaknesses. The suggested format for this assignment is outlined below. Feel free to customize the structure of the project, making sure that you still cover the points outlined below in some logical sequence. One person per team needs to submit the assignment on behalf of the team.
Assignment Outline
- 1. Introduction summarize what the assignment is about and what the reader should expect to learn from the work you have accomplished
- 2. Company profile
- Name
- Background (describe what the company does and offers)
- Industry (provide a primary SIC; alternatively state the industry, identifying clearly the sources that you used to define the industry)
- Revenue/Profitability (last 5 years)
- Number of employees
- Reputation
