Answer each of the following:
1) (5 points) How does consumer judgement differ from consumer decision-making?
2) (5 points) What is the anchoring and adjustment process, and how does it affect consumer judgement?
3) (5 points) How do consumers use compensatory and noncompensatory decision-making models?
4) (5 points) Explain how consumers use their goals, decision timing, and framing to decide which criteria are important for a particular choice.
