ASSESSMENT 1: Case Analysis
TYPE: Individual
DUE: Week 4, Sunday (midnight, Darwin Time)
WORD COUNT: 2500 words (excluding Table of Contents, References and Appendices) MARKS: 35%
Introduction
Identify a local business in Darwin (could be retail, food, service, etc), understand its profile and do a SWOT analysis. Provide recommendations to out perform any competitors in the local market.
Structure of the Assignment:
Table of Contents (not included in the word count)
- Profile of the selected local business in Darwin.
- Information and background details about competitors in the market.
- Organisation structure and presence in Darwin.
- SWOT Analysis
- Recommendations to perform better than the competitors
- Conclusion.
References (not included in the word count 20 references required, in Harvard referencing style.
Any research conducted have to fall between 2015-2020 only for this assignment as the website being used for research need to be current.
Please review the rubric to clearly understand the marks distribution and weight.
