Artifact: Forecasting Total Market Demand – Part 2
- Drivers of Demand
- Forecast the drivers of demand in the market segments that were identified in Part 1. Note: These segments may differ from the market segments that are used to develop a marketing strategy.
2 Macroeconomic Factors
- Make predictions about how the drivers of demand could change. What macroeconomic factors could cause the drivers to change?
3 Sensitivity Analysis
- Conduct sensitivity analyses to understand the most critical assumptions and to gauge risks to the baseline forecasts.
- What assumptions about your industry must be true for an accurate demand forecast?
- What items or events could cause your forecasts to change?
4.Cite all sources in APA format – 5 sources one being the Holy Bible
5. 5 pages title and reference
