During the analysis stage, you consider external factors that pose possible threats to or provide opportunities for your organization and compare these factors against your HCOs internal operation to diagnose its strengths and weaknesses. Many HCOs have found it useful to conduct a SWOT analysis. SWOT is an acronym for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses refer to elements that are internal to the organization; opportunities and threats are external to the organization. An effective SWOT analysis helps the marketing team determine the healthcare organizations position in a particular market place as well as the positions of its competitors. By analyzing the current market and the deficiencies of the HCOs competitors, and by assessing the HCOs internal strengths and weaknesses, the marketing team can reposition the organization to meet and exceed the needs of its customers.
For this assignment, you will conduct a detailed SWOT analysis of your chosen healthcare organization (will give HCO once bid accepted).
Discuss your selected organizations strengths, weaknesses, opportunities, and possible threats.
The SWOT analysis should include the following five components:
Strengths An organizations resources and capabilities that can be used as a basis for developing a competitive advantage.
Weaknesses Limitations of an organization to meet the needs of its determined customer base.
Opportunities External conditions that may reveal certain new opportunities regarding profit and growth.
Threats Factors or changes in the external environment that may present threats to the organization.
Summary/Recommendations – After conducting your SWOT analysis, write a paragraph in which you provide your recommendations to the CEO of your chosen healthcare organization. Also state how you will use this information to create a marketing plan that will ensure the following:
o The organizations resources are not wasted
o Time is well spent
o Marketing efficiently is improved
REQUIREMENTS: 3-5 pages with 3-5 scholarly sources.
