Strategic Plan Assignment:The class discussions and participation in class exercises will provide each person with considerable experience in developing a strategic plan. As the integrative assignment, you will be responsible for developing a strategic plan for an organization You may develop the plan at the corporate, business unit, or functional level. As a general rule, corporate and business unit level plans work best. If you do not presently work for an organization, you may select a health care organization of your choosing or contact the instructor who will offer suggestions.In completing the strategic plan, you should include all steps as outlined in the text and listed in the grading rubric. At a minimum the following components should be included:1. An analysis of the organizations external environment and an identification of key strategic issues facing the leadership. You should explain how the issues logically connect to the external environmental analysis.2. A list of the organizations key stakeholders and the relationship of each to the organization (why does each stakeholder have a stake in the organization?).3. Using the value chain as your guide, list the organizations primary resources, competencies, and capabilities. Assess each resource, competency, and capability and identify those that are strategically relevant.4. Assess your organizations mission, vision, and values according to the components in your textbook. Make and defend any suggestions you have for improving these directional strategies.5. Based on your assessment of the situation (external, internal, mission, vision, values), what strategic actions would you recommend to your organization? Be careful to defend your recommendations based on your situation analysis including measurement and implementation strategy for your recommendations.
Your strategic plan should not be any longer than 25 pages including supporting tables, figures, etc. Therefore, freely use bullets, summaries, etc. Each plan should begin with a brief (no more than 2 page) Executive Summary that summarizes for key decision makers the recommendations you offer in the document. Please use APA format (this is the preferred format for research/scholarly documents).As a MBA student, you are seeking to advance your career and as such you will be called upon to make presentations to senior management and/or boards. Therefore, in addition to a written plan, you are to submit a video and narrated power point of your strategic plan. The video will be an introduction for your strategic plan. It should be 30 seconds to one minute in length. Present yourself as if you are in front of your Board of Directors. Then after the introduction present a narrated PowerPoint of your strategic plan. Combined the video and PowerPoint should be between 4 to 8 minutes in length.Please review the grading rubric for the strategic plan (which is in the strategic plan module). It is a good roadmap for completing your plan
StrategicPlanningSituationAnalysisStrategyFormulationPlanningtheImplementationExternalAnalysisInternalAnalysisDirectionalStrategiesDirectionalStrategiesAdaptiveStrategiesMarketEntry/ExitStrategiesCompetitiveStrategiesServiceDeliveryStrategiesSupportStrategiesActionPlan
Strategic Plan
Strategic Plan
Criteria Ratings Pts
This criterion is linked to a Learning Outcome Mission, Vision and Values Concise statement of what business you are and are not in, key components of mission. Vision statement and Values of organization.
32 pts Full Marks/Excellent
Mission clearly tied to key strategic factors, 4+ components. Clear vision, values.
20 pts Partial Credit/Good
Clear & distinctive mission statement with 1-3 components. Limited vision, values.
10 pts Partial Credit Acceptable
Vague mission statement, does not distinguish organization, no clear components. Limited vision, values.
0 pts No Marks/Unaccetable
No mission statement, vision or values.
32 pts
This criterion is linked to a Learning Outcome External Analysis Description of external change drivers: political, economic, demographic, technological, social, legal, etc.
32 pts Full Marks/Excellent
7-10 factors, described with related examples, prioritized relevant to the firm
20 pts Partial Credit/Good
5-6 factors, described with examples, related to organizational events and performance
10 pts Partial Credit/Acceptable
3-4 external factors identified and described with examples
0 pts No Marks/Unacceptable
Limited discussion of external factors (1-2, poorly described, no examples)
32 pts
This criterion is linked to a Learning Outcome Internal Analysis Description of functional departments & relationships: finance, marketing, development, operations, HR, etc.
32 pts Full Marks/Excellent
6+ described, prioritized, show systemic connections
20 pts Partial Credit/Good
4-5 described, with examples reflecting key processes
10 pts Partial Credit
2-3 factors described, with examples
0 pts No Marks/Unacceptable
Limited discussion of internal factors (1 described, no examples
32 pts
This criterion is linked to a Learning Outcome SWOT, integration of information Internal Strengths & Weaknesses, external Opportunities & Threats
32 pts Full Marks/Excellent
Integrated presentation of factors with clear implications for strategy (for ex. TOWS, SPACE, etc.)
20 pts Partial/Good
Cross tabulation or other integrated presentation of I/E factors
10 pts Partial/Acceptable
Adequate but separate listing of internal and external factors
0 pts No Marks/Unacceptable
No comparison or integration of internal and external factors
32 pts
This criterion is linked to a Learning Outcome Strategic alternatives or scenarios Possible future scenarios and/or alternative recommendations for responding to strategic needs
32 pts Full Marks/Excellent
More than one scenario considered, minimum of one well described, clearly related to organization, clear outgrowth of SWOT, key factors
20 pts Partial/Good
Single alternatives, well described, clearly related to organization
10 pts Partial/Acceptable
Single alternative, vaguely described
0 pts No Marks/Unacceptable
No alternatives provided
32 pts
This criterion is linked to a Learning Outcome Decision criteria Bases for deciding on strategic alternatives
32 pts Full Marks/Excellent
Clear, well defined, multiple criteria, key factors (for ex. the QSPM matrix)
20 pts Partial/Good
At least two, well defined criteria
10 pts Partial/Acceptable
At least one, poorly defined criteria
0 pts No Marks/Unacceptable
No criteria identified
32 pts
This criterion is linked to a Learning Outcome Evaluation & measurement Identification & measurement of key indicators of performance and change
32 pts Full Marks/Excellent
Key areas, clearly measurable, IT linkages, key personnel (MAY BE INCLUDED AS PART OF THE BSC)
20 pts Partial/Good
Clearly measurable criteria
10 pts Partial/Acceptable
Poorly measurable criteria (e.g., specific, behavioral, objective, measurable)
0 pts No Marks/Unacceptable
No performance evaluation criteria
32 pts
This criterion is linked to a Learning Outcome Balanced Scorecard (BSC)
32 pts Full Marks/Excellent
Scorecard includes four perspectives, clearly explained, with links
20 pts Partial/Good
Scorecard presented but not well connected or perspectives present
10 pts Partial/Acceptable
Reference scorecard but do not explain or display
0 pts No Marks/Unacceptable
No apparent use of BSC
32 pts
This criterion is linked to a Learning Outcome Implementation & transition management Strategy for reducing resistance to change & facilitating transition for various stakeholders
32 pts Full Marks/Excellent
Analysis of stakeholders, culture, and stages of transition, & dealing with resistance, with corresponding recommendations
20 pts Partial/Good
Listed suggestions and explained rationale for implementation and transition
10 pts Partial/Acceptable
Listed suggestions for implementation and transition
0 pts No Marks/Unacceptable
No consideration of implementation
32 pts
This criterion is linked to a Learning Outcome Video content/technology Video or Narrated content is of good quality, engaging, and interesting. Examples are given and the topic is clearly explained in the script and video. Demonstrates use of technology in teaching evaluation method. Excellent quality of teaching topic in an organized fashion.
32 pts Full Marks/Excellent
Excellent quality of presentation, engages the learner, interesting. Memorable, uses technology accurately, clear and concise presentation from the script. Organized and concise
16 pts Partial/Good
Good quality, Somewhat interesting, some disorganization. Use technology with minimal skill.
0 pts No Marks/Unacceptable
Poor quality. Difficult to hear the presentation. Discorganized. Quality teaching of material is not evident.
32 pts
This criterion is linked to a Learning Outcome Video content is relevant Content is relevant, organized, and accurate. Purpose and Objective, as well as a summary are needed. Provided in the script/presentation.
32 pts Full Marks/Excellent
Excellent relevent content, organized, accurate information with purpose, objective(s) and a summary in script and video
16 pts Partial/Acceptable
Minimal content, organized, purpose, objective(s), summary are provided but are not reflective of the material that was presented.
0 pts No Marks/Unacceptable
Disorganized content which was not relevent to the topic or accurate. Purpose, objectives, and summary are not clear or congruent.
32 pts
This criterion is linked to a Learning Outcome Video length Limited video to 4-8 minutes.
16 pts Full Marks/Excellent
Video 4-8 minutes
0 pts No Marks/Unacceptable
Video less than 4 minutes or greater than 8 minutes.
16 pts
This criterion is linked to a Learning Outcome Strategic plan length Strategic plan is not more than 25 pages (excluding executive summary and references.
16 pts Full Marks/Excellent
Strategic plan is no longer than 25 pages.
0 pts No Marks/Unacceptable
Strategic plan is more than 25 pages.
16 pts
This criterion is linked to a Learning Outcome Professor’s Evaluation Professor’s assessment of plan/video meeting established objectives and criteria.
16 pts Full Marks/Exceelnt
Plan/video meet all established objectives and criteria.
0 pts No Marks/Unacceptable
Plan/video did not meet established objectives and criteria.
16 pts
Total Points: 400
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