Ch.5 Assignment
Watch Subaru commercial:
Discuss why this Subaru commercial was successful campaign. Use concepts you learned in this chapter.
Write 2-3 paragraphs.
Grading Rubric
Criteria
80-100%
Outstanding / Good
70-79% Proficient
60-69%
Basic
0 – 59% Below Expectations
Critical Thinking
rich in content
full of thought, insight, and analysis
substantial information
thought, insight, and analysis has taken place
generally competent
information is thin and commonplace
rudimentary and superficial
no analysis or insight is displayed
Assignment Objectives
clear statement of factors addressing assignment objectives
factors / statement are alluded to, not really clear or too obvious
limited, if any factors / statement included
vague generalities
no factors / statement are included, off topic
Stylistics
few grammatical or stylistic errors
several grammatical or stylistic errors
obvious grammatical or stylistic errors
errors interfere with content
obvious grammatical or stylistic errors
makes understanding impossible
