Prior to beginning work on this discussion forum,
Read
- Chapter 1 of the course text, Principles of Marketing
Watch
- of the Marketing, Research and Segmentation video
APA Reference for Course Text
The following reference is formatted according to APA 7th edition. You can use it for your discussion posts along with any assignments where the course text is cited:
White, S. (2012). Principles of marketing. Bridgepoint Education, Inc.
Scenario
Heres the scenario: A new 5-week Marketing Manager internship has opened up at each of the organizations listed below. Based on your past accomplishments (and that awesome business card), they all want you. The internship involves researching your employers current marketing efforts and then creating a marketing plan for a new product or service that you dream up. So the question is: Who would you choose to work for and why?
The List
Your choices span many categories as well as marketing approaches. Website links are provided so you can learn more before making a decision. You will be working with this brand throughout the course, so choose carefully:
