Your first post must be in response to this discussion prompt 150 words minimum.
Sales promotion is one of the 4 promotion mix variables that organizations can use to communicate, and control consumers behavior. They can be directed at consumers, the trade (retailers, wholesalers, agents, brokers), and a firms salesforce. The Kohl department store has a very successful promotion in the form of Kohls cash. For every $50.00 consumers spend, they generate $10.00 in Kohls cash which normally can be used a week later. A consumer who spends $100.00 before sales taxes will receive $20.00 in Kohls cash. Initially, Kohl drives the consumer in the store with a high-value coupon worth between 15-30%. Then drives most back into the store a week later to spend the Kohls cash. Naturally, most consumers spend more money than what they have in Kohls cash. Please describe a unique sales promotion (consumer, trade or salesforce) that you are aware of. Indicate who it is directed at and its effects. Why do you think that it is successful? Make sure that your posting is unique.
