Write a 1 pg summary of What went wrong? In your explanation list* & describe
the specific the cultural, subculture or cross-culture behavioral concepts (covered in the lecture slides) on display in this video.
*Denote each behavioral concept in your summary by highlighting or using bold print.
Note: The more behavioral concepts you find & describe the higher your pts.
Video: DoneWithDove: Racist soap ad creates social media furor https://youtu.be/-KHMs_iBATY
