Part 1 300 words
Selling your Brand
This discussion is all about pitching your NEW Brand! On the discussion board, you will be selling it to your classmates (the consumer) and in the Individual Project to a client (a business).
WEEK 9 MAIN DISCUSSION POST:
Convince the market that your brand is a good match to your classmate — the consumer. Put your persuasive writing skills into play for this assignment.
If you are engaging in research, be sure to cite the source(s) in APA format.
Part 2 300 words
Let us take a look at the Course Description and Course Objectives:
Course Description
Students will consider the product and brand management decisions that must be made to build and manage brand equity.
Terminal Course Objectives (TCOs)
- Interpret the essentials and processes of New Product Development.
- Compose ideas for test marketing, product introduction and commercialization of new products to market.
- Describe and understand the Benefits of branding; Brand attributes and Significance of brand equity.
- Predict and understand the leveraging of brand as a sustainable competitive advantage.
- Execute a working knowledge of designing and developing successful brands.
Share with the group how you think this class has developed skills that will serve you in your profession. What skills are most important for your industry and career path? What aspects of the course would you like to study further?
