During this course we will review the key concepts to successfully develop a marketing plan. You will apply these concepts to a program, product or service of a company of your choosing (KIA is my chosen company). You will use the same company and product and service for all milestone papers. Once your professor has approved your product/service and company, describe the following in paragraph form:
- Provide an overall summary of the company and the product/service offerings.
- What is the product or service you will redefine or introduce as new?
- Why is it a good time for the company to explore this opportunity now?
- What are the short term and long term goals?
- Does this product or service support the company Mission, Vision and Core Values. (Yes/No and why? Be sure to include the company mission and vision statements in your response).
- *What are the risks/benefits of introducing this product/service?
