Discussion Thread
Consider one the following brands, and discuss a viable brand extension. Provide an example of how one of your favorite brands pivoted and launched new products or services during the COVID-19 pandemic. Review page 42 of the McKinsey report below and discuss how AI can aid marketers in identifying and developing new products/services.
a. Netflix
b. Mercedes-Benz
c. Coca-Cola
d. Gucci
e. Starbucks
f. Chase Bank
Link to McKinsey Article https://www.mckinsey.com/~/media/mckinsey/industries/advanced%20electronics/our%20insights/how%20artificial%20intelligence%20can%20deliver%20real%20value%20to%20companies/mgi-artificial-intelligence-discussion-paper.ashx
Please read chapter 12 I uploaded it to files. Thank you.
