Marketing Plan RubricContent
(130 points)
- Submission includes all sections and is a cohesive marketing plan.
- Includes 1-page figure/chart/image for marketing plan timeline and 1-page figure/chart/image for how strategies are connected to your objectives.
- Appendix includes the complete Product/Audience Match Strategy assignment and the complete Personal Marketing Strategy assignment, both of which follow their respective instructions.
Formatting
(20 points)
- Submission is one PDF (preferred) or Word document;
- Document is free of spelling errors, typos, grammatical errors. Document uses appropriate punctuation, capitalization, headings/subheadings, page numbering, and selected font family/size.
- Charts, graphs, figures and bullet points are used appropriately.
- Submission is easily read, uses full sentences when appropriate.
