Watch this video that, in a little over 2 minutes, tells a story about how content marketing works and the power of developing a story behind a brand.
https://youtu.be/4NyXzir2yKg
For discussion:
1. Discuss why this process makes sense for brands?
2. Select a brand that you believe has done a good job of developing a core story at the heart of its brand and developing story narratives in across channels. Why does it work for them?
