300 words for each part, references.
The Legal Minefield Overseas
China’s growing middle class and spending power have made it a marketers’ dream. But navigating the intricacies of Chinese society is guided by written and unwritten rules that global businesses need to learn. Brands often end up intertwined in politically charged news events. Censorship is capricious subject to interpretation but heavily enforced. (Don’t end up like Lady Gaga who does not own the rights to her name in China.)
Part 1
Select a country in the Middle East and one in the African continent. Research and present at least two legal roadblocks in each country that could prove troublesome for international marketers who want to function in the respective countries
Your analysis must be substantiated by research from articles in the library’s full-text databases or other graduate level resources. Use of consultant or other inappropriate sites is banned and may result in a zero for the assignment. Since you are engaging in research, be sure to cite the source(s) in APA format.
Part 2
The Internet houses links to numerous global English and non-English language foreign media sources. Find a story in a non-U.S. news source from the last decade about a U.S.-based company that had a legal issue in an overseas market.
- Describe the situation in the news.
