- Review from the lesson and textbook readings the types of logical fallacies and examples.
- Locate three advertisements online that were posted no later than one year ago. The advertisements may be any of the following types, and they do not need to all be the same type:
- Advertisements for products, such as for a beauty product or an automobile
- Political campaign ads
- Advertisements that pop up on your social media threads, like on Facebook or Instagram
- Keep in mind that this assignment requires you to identify logical fallacies, so choose your three advertisements carefully, looking for those in which you do see clear and identifiable logical fallacies at work. Search until you have three advertisements that will work well for this assignment on logical fallacies.
- Create a PowerPoint presentation consisting of 11 slides:
- An introduction slide with your name, the class, and the title of your presentation- don’t be afraid to get creative with your title!
- On one slide, show and cite the advertisement.
- On another slide, name the fallacy that occurs and define the fallacy. For example, if you see an Ad Hominem fallacy, you will note that there is an Ad Hominem Fallacy and offer a definition of “Ad Hominem” using your own wording. Do not simply copy the definition from the lesson or textbook.
- On the next slide, explain how and why a specific portion of the ad represents this specific fallacy. Be thorough and clear.
- Repeat the above process with your other two advertisements. You should have three slides for each advertisement, for a total of nine body slides
- A References slide in which you provide full APA-correct references for your three advertisements. You should not have additional references because everything else in your presentation should simply represent your learning in this module.
Note: Include everything on your slides visually. If you’d like to use voice-over, that’s fine; just note that you will be graded on what is visually on the slides only. You may be as visually creative as you would like!
Writing Requirements
- Length: 11 full PowerPoint slides
- Text that is large enough for an audience to read
- Full and proper APA in-text citation and Referencing for the information used from the three advertisements
- No sources other than the three advertisements
Grading
This activity will be graded using the Logical Fallacies Presentation Rubric.
Course Outcomes (CO): 2, 4
Due Date: By 11:59 p.m. MT on Sunday
Rubric
ENGL147 Week 4 Assignment Rubric (60 pts)ENGL147 Week 4 Assignment Rubric (60 pts)CriteriaRatingsPtsThis criterion is linked to a Learning OutcomeIntroduction Slide5 ptsThe introduction slide includes a title for the presentation, the student’s name, and the name of the class.4 ptsThe introduction slide is present but is missing one of the required elements: presentation title, student’s name, or name of the class.3 ptsThe introduction slide is present but is missing most or all of the required elements: presentation title, student’s name, or name of the class.0 ptsNo effort5 pts
This criterion is linked to a Learning OutcomeAdvertisement 1: The Advertisement and Citation5 ptsThe advertisement is provided visually and is cited correctly in-text.4 ptsThe slide is missing one of the following elements: the visual presence of the advertisement or a correct in-text citation for the advertisement.3 ptsThe slide is present but does not provide a viable image and citation.0 ptsNo effort5 pts
This criterion is linked to a Learning OutcomeAdvertisement 1: Fallacy Identification and Definition5 ptsA viable fallacy related to the advertisement is named, and a good, original definition for the fallacy is provided. The definition is not from the class materials or textbook (or another source) but rather is phrased according to the student’s understanding of it.4 ptsA fallacy is named but may not be clearly related to the advertisement. Or, a definition of the fallacy is present but is not correct.3 ptsA fallacy is named that does not relate well to the advertisement, or the definition may be missing or not correct.0 ptsNo effort5 pts
This criterion is linked to a Learning OutcomeAdvertisement 1: Synthesis of Fallacy and Advertisement5 ptsExplanation of how and why an element of the advertisement contains the fallacy is provided. The explanation is clear, accurate, and detailed.4 ptsExplanation of how and why an element of the advertisement contains the fallacy is provided. The explanation may not be clear, accurate, or detailed.3 ptsExplanation of how and why an element of the advertisement contains the fallacy is provided. The explanation may be confusing, not viable, and/or very brief.0 ptsNo effort5 pts
This criterion is linked to a Learning OutcomeAdvertisement 2: The Advertisement and Citation5 ptsThe advertisement is provided visually and is cited correctly in-text.4 ptsThe slide is missing one of the following elements: the visual presence of the advertisement or a correct in-text citation for the advertisement.3 ptsThe slide is present but does not provide a viable image and citation.0 ptsNo effort5 pts
This criterion is linked to a Learning OutcomeAdvertisement 2: Fallacy Identification and Definition5 ptsA viable fallacy related to the advertisement is named, and a good, original definition for the fallacy is provided. The definition is not from the class materials or textbook (or another source), but rather is phrased according to the student’s understanding of it.4 ptsA fallacy is named, but may not be clearly related to the advertisement. Or, a definition of the fallacy is present but is not correct.3 ptsA fallacy is named that does not relate well to the advertisement, or the definition may be missing or not correct.0 ptsNo effort5 pts
This criterion is linked to a Learning OutcomeAdvertisement 2: Synthesis of Fallacy and Advertisement5 ptsAn explanation of how and why an element of the advertisement contains the fallacy is provided. The explanation is clear, accurate, and detailed.4 ptsAn explanation of how and why an element of the advertisement contains the fallacy is provided. The explanation may not be clear, accurate, or detailed.3 ptsAn explanation of how and why an element of the advertisement contains the fallacy is provided. The explanation may be confusing, not viable, and/or very brief.0 ptsNo effort5 pts
This criterion is linked to a Learning OutcomeAdvertisement 3: The Advertisement and Citation5 ptsThe advertisement is provided visually and is cited correctly in-text.4 ptsThe slide is missing one of the following elements: the visual presence of the advertisement or a correct in-text citation for the advertisement.3 ptsThe slide is present, but does not provide a viable image and citation.0 ptsNo effort5 pts
This criterion is linked to a Learning OutcomeAdvertisement 3: Fallacy Identification and Definition5 ptsA viable fallacy related to the advertisement is named, and a good, original definition for the fallacy is provided. The definition is not from the class materials or textbook (or another source), but rather is phrased according to the student’s understanding of it.4 ptsA fallacy is named, but may not be clearly related to the advertisement. Or, a definition of the fallacy is present but is not correct.3 ptsA fallacy is named that does not relate well to the advertisement, or the definition may be missing or not correct.0 ptsNo effort5 pts
This criterion is linked to a Learning OutcomeAdvertisement 3: Synthesis of Fallacy and Advertisement5 ptsAn explanation of how and why an element of the advertisement contains the fallacy is provided. The explanation is clear, accurate, and detailed.4 ptsAn explanation of how and why an element of the advertisement contains the fallacy is provided. The explanation may not be clear, accurate, or detailed.3 ptsAn explanation of how and why an element of the advertisement contains the fallacy is provided. The explanation may be confusing, not viable, and/or very brief.0 ptsNo effort5 pts
This criterion is linked to a Learning OutcomeReferences Slide5 ptsThe references slide contains a full, APA-correct reference for each of the three advertisements.4 ptsThe references slide contains an APA-correct reference for each of the three advertisements, but there are notable errors in APA.3 ptsThe references slide is missing some references and/or contains all brief references that do not contain most APA elements.0 ptsNo effort5 pts
This criterion is linked to a Learning OutcomeWriting: Mechanics & Usage5 ptsThe slides are is free of major errors in grammar, spelling, and punctuation that would detract from a clear reading of the presentation.4 ptsThe slides contain a few major errors in grammar, spelling, and punctuation, but the errors do not detract from a clear reading of the presentation.3 ptsThe slides contain some major errors in grammar, spelling, and punctuation that need to be addressed for a clearer reading of the presentation.0 ptsNo effort5 pts
Total Points: 60
