Your companys marketing department and product development teams are planning to develop a new product. As the marketing research analyst, you were asked to get some standardized marketing information for the new product development.
- What is standardized marketing information they are looking for?
- Why do they need this information?
- How would you get the information?
Brown, T.J., Churchill, G.A., & Suter, T.A. (2018). Basic marketing research (9th ed.). Mason, OH: South-Western Cengage Learning. ISBN-9780357690512
