I attached the article, use it to answer the q’s below.
1. What would you have recommended chairman Rawl upon learning of the Prince William Sound oil spill?
2. How would you have handled the media in this case?
3. What would have been your timing in terms of public relations responses in this case?
4. What would be your overall public relations strategy, -aggressive, low key, or the middle-of-the-road-, if you were Exxons public relations director?
5. Do you think this case will ever qualify as a textbook example of what not to do in a crisis?
