Week 2 lecture: https://www.youtube.com/watch?v=9VKRbmnqXR4
https://www.webdesignerdepot.com/2010/02/blast-from-the-past-vintage-technologies-that-we-no-longer-use/
Week 2 Lecture
Chapter 3 of the course text, Principles of Marketing
Introduction, growth, maturity, and declineevery product has a life cycle story waiting to be told. In this interactive activity, youre going to document the story of a product that has progressed through the four product life cycle stages.
Instructions:
Do a web search for dead brands or product fads.
You can use the article Blast From the Past: Vintage Technologies That We No Longer Use (Links to an external site.) for inspiration.
Pick a service brand and using it as an example, explain how services differ from goods and discuss whether services go through a life cycle.
Be sure to discuss the product, place, price, and advertisement strategy for each phase of the life cycle you find.
You will see these 4 Ps will differ when the product shifts to another life cycle. Include your analysis of these differences.
Additionally, identify the key events that mark the start and end of each phase.
Be sure to properly cite your textbook and at least three scholarly or credible resources in APA Style as outlined in the Writing Centers APA: Citing Within Your Paper (Links to an external site.) guide. Refer to the Scholarly, Peer-Reviewed, and Other Credible Sources (Links to an external site.) table for additional guidance on source types.
