Homework 6 – week 1 – Marketing Customer Behavior

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Complete Part 1 and Part 2 assignment. 

PART 1:

LG is introducing a TV with a 77 Ultra HD TV wide screen that has higher screen resolution than other TVs and advanced signal processing system. The TVs introductory price is $5,000.

  1. Who should be LG’s initial target market: explain the target consumers demographics and psychographics?
  2. How would you identify the innovators for this product?
  3. Is the new model a continuous, dynamically continuous, or discontinuous innovation? Explain your answer.

PART 2:

  • Do you make an effort to purchase green products? Would you pay more for the green product?
  • Provide 1 example of how companies has tried to use going green as a sales pitch.